Hi Brian here again, I am currently away enjoying a bit of a break from it all, did you see the feature image? Chilling out in very rural Staffordshire. Everybody knows how important an email list is, but do you you know how to properly use it? One thing is the need for segmenting your list, here is a brief on just how important it is.
The Benefits of Segmenting Your List
Email marketing is a very effective form of marketing. Today there are numerous tools to help you achieve amazing results. One such tool allows you to segment or break up your audience into different groups, often based on behaviour. Segmenting your list has a lot of benefits. You’ll have an easier time refining your messages, spurring sales, and encouraging engagement.
More Opportunity to Please Your Customers
When a customer gets a thank you, plus follow-up messages when they make a purchase or download your lead magnet they’re going to feel more special than if you did nothing. You can use this opportunity to find out if they need help if they want to give feedback, and if they have any issues at all. This is going to make them feel automatically happier with you and pleased.
Segmenting, You’ll Improve Your Profit
Better list segmentation means better-formed messages to just the right person at just the right time. You’ll improve your profit because each message you create will be targeted toward a specific recipient. When you do that the reader is a lot more responsive to the message.
Your List & Business Will Grow Faster
When you start thinking about how you can segment your entire audience into different groups, you can start thinking about new ways to build your list. For example, you might create different lead magnets based on a particular segment.
Customer Retention Will Improve
When customers feel heard they tend to stay loyal. When you send them messages to help support them, train them, and encourage them they’re going to tell others about you and they’re going to buy from you again.
You Can Better Target Your Communication
Breaking up your list into segments enables you to craft your messages better. When you know exactly who you’re talking to you can ensure that you use the right words for that part of your audience.
Enables You to Track Your What Spurs Sales
Segmentation gives you a good way to test different types of products and messages as well to track what spurs sales to your list. When one segment of your audience buys something, you can assume your other members might like it too. You may only need to adjust the message to fit with that segment.
You Can Follow Up on Sales Easier
When you segment based on buying behaviour you can also follow up on sales much easier. If you have your list set up so that a buyer is automatically sent a thank you series, and maybe even a tutorial series, they’re going to feel very special. It just makes follow-up easier.
Conduct Split-Testing to Refine Your Message
When you have a well-segmented list you can perform split-testing better. You can test subject lines, call to action, the layout, images, and more. Having an already segmented list can help you test different segments with different ideas to find out what works best overall.
The benefits of list segmentation offer many advantages to your business. The better you get at breaking up your list and targeting your messages the more effective your email marketing will become.
Need for segmenting Conclusion
Segmenting your list has a lot of benefits. Better list segmentation means better-formed messages to just the right person at just the right time. Segmentation gives you a good way to test different types of products and messages as well to track what spurs sales to your list. If you have your list set up so that a buyer is automatically sent a thank you series, and maybe even a tutorial series, they’re going to feel very special. Having an already segmented list can help you test different segments with different ideas to find out what works best overall.
Brian, until next time…..
P.S.
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