Hi Brian, here again, seems like we have been here before. The lockdown conditions have eased a bit. But, did you turn your PASSION into an Online Business? We shall see later on…
What’s been happening?
Nothing has changed that much, we are still restricted in movements. Shopping now requires the use of a face mask, was very optional.
My furlough has been extended by a further month. Emphasis has now changed from getting the gardens under control, to doing some outside decorating. The front and particularly the backdoor, require some care and attention and a good coat or two of paint.
The gardens just need a bit of weeding and hedge clipping.
And, of course working on my business. I have a number of projects in progress, including some give-a-ways, but you need to sign up to the newsletter for them.
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Your Online Business
Did you get started with that business? Remember, last time we discussed it.
Let’s have a recap
These are the steps we need to go through…
1.. What’s your PASSION?
What is your thing? What is it you like doing?
- Photography?
- Cooking?
- DIY?
- Writing?
- Storytelling?
You may need to be more specific like potrait, landscape, town, action or sport photography for example.
2.. Is it Profitable?
When we talk about profitible we mean there is an interest for the subject AND a market.
3.. Who is interested?
This is YOUR target market. Who do you want to serve? This can be based on age, location, or other demographic. Often referred to as persona, who are you aiming at.
4.. Create a Following
Before you can make sales you will need a following. So you will need to attract people, possible customers, to you. This will mean doing activities to attract your potential buyers.
5.. Monetisation & Scaling
To get people to buy you will need to monetise your site. Products can be sold that you produce, or sell as an affiliate. A selling system known as a funnel will help you to sell more than one product to a customer.
Scaling is when you get more customers, or sell more to a customer.
That is the quick overview.
What to do now
More details can be found here, a lot more detail than I can get into one blog post.
Your Online Business
I made a short video for you. Just click the link below and start the player
What next?
Have you checked out my forth coming training membership? There is an EARLYBIRD sign up option. This will be at a preferential subscription rate for the earlybird signups.
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Until next time..
Brian
PS any comments or requests…see the comment box below
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