3 Powerful Tactics That Motivate Customers To Buy

Hi, thanks for passing by, I am back in the thick of it again; I am feeling much better now, thanks for asking. Continuing the theme of the last blog post, business success, we are going to look at tactics to motivate customers to buy what we have to offer. Continue reading for details.

What has been happening?

You probably noticed that I have not been around for over a month now, I had a very busy spell working and was then knocked down by illness. Started with a sore throat which turned into a hacking cough, sort of cough that gives a bad headache effecting your ability to concentrate.

Fortunately after three weeks now the cough has subsided, but the voice is very hoarse and fades to can hardly be heard.

A lot ofpeople here seem to complain about the NHS but I had to visit the doctor for a follow up appointment today. The doctor was not happy that the cough had not gone and that I was still very hoarse after three weeks, so she referred me to the hospital for a chest X-ray. I will find out the result when I see her again in a week and a halfs time. Here in the UK this is all free, no charges or medical insurance as we pay through our taxes.

Oh and needed to do some important bike maintenance as well.

Do you remember when you first went on a date?

Wooing customers is a little bit like when you were dating. No, you can’t present the engagement ring on your first date! There’s a two-way relationship that grows one step at a time before it leads to the church doors. You just can’t rush it… you can’t skip it… there are no shortcuts … if you’re looking for the satisfaction of a life-long commitment.

Getting to know your date, or getting to know your customer takes a little time and effort. The personality, likes and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto. Give them what they want, and they’ll become the loyal, life-time customers that make your business prosper.

1. Forget About Selling… Put The Emphasis On Buying

When I was a lot younger, I would see a potential date, and end up making a fool of myself trying to ask her out. But when I first met my wife, the boyfriend girlfriend thing was the last thing on my mind. I was with one of the guys from the house, we had just left one party and gone on to another, didn’t know anyone here either. But, I spotted someone in a red dress who I had had a dance and brief chat with at the other party. She didn’t know anyone else either, so we spent the evening chating and eating chicken stew and rice. The point is, we got to know about each other, how we got together and the chase across London I will leve for another time.

Most people like to think that their buying decisions were reached due to their own great ideas and careful and somewhat skillful shopping. Hey, no one likes a pushy salesman. A salesman who “HELPS” them discover the best buy for their money on the other hand, well, he is a hero.

In reality, when a person comes into your place of business, they are most likely to be thinking of satisfying some need before they get there. You don’t have to persuade them to buy. You can take it easy, and simply help them decide what they need to satisfy their want.

Keep your focus on the customer and his needs. Think… what benefits would they be most interested in? What is there likely price range? Basically, keep in mind that you are there to serve their needs, not persuade him. Ah, the pressure’s off!

2. Make the Purchase “A Sure Thing”

Remember that buying is a “risky” business. The higher the price tag, the higher the risks are! Yep, a customer is just looking for a product that satisfies the needs he or she wants to purchase it for. The question they ask themselves is… “Is it worth it?”

That’s a legitimate question. This world is full of scams and other dodgy deals where you spend your hard earned cash and end up with trash that doesn’t last and that you can’t get serviced, or just plain does not do what was promised. A few tough lessons like these, leave potential customers wary about off-the-cuff purchases. They want something they can trust.

A money back guarantee helps to aleviate a great amount of concern in the mind of the consumer. There’s peace in knowing that if the product doesn’t live up to its claims, they aren’t stuck footing the bill for a piece of junk.

Customer testimonials are also good to tell “would be” buyers that you really do deliver customer satisfaction. No one can say it better than a satisfied customer, but don’t carelessly use testimonials. You need a method to your madness. Pick clear and specific real testimonials to use, and include as much about the customer as you possible can to lend credence to his testimony.

3. Let Them Know The Buying Process Is As Easy As 1, 2, 3

Simplicy… ah, it makes life so much easier. Yeah, your harried customers are busy and tired. They don’t want to mess around. Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price!

Make the buying process as simple as you possibly can. Remember that not everyone prefers the same method. The more options you have available, the more customers you will please.

When you’re planning your marketing campaign, don’t forget to point out the quick, fast, and easy benefits of your product. What are the benefits for them, what pain point will it satisfy?

It’s pretty easy to charm your customers when you know what they like! Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list… and watch your profits go through the roof as you motivate customers to buy.

Keep up with what is happening, and my journey into digital marketing

How are you progressing? What problems / events have come your way this year?

Let me know how you are getting on and the progress you are making, please leave a comment in the ‘Leave a Response’ box below.

Until next time…

Brian

P.S. Have you seen this book?